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LTV/CAC Calculator

Check your unit economics and payback period.

LTV Calculator

Customer Lifetime Value

$
%
%
$

LTV : CAC Ratio

7.9x

🚀 Ideal: Your LTV is more than 3x your CAC. This is a highly scalable business.

Total Lifetime Value

$1,190

Based on an average customer lifespan of 28.6 months.

Lifetime Revenue

$1,400

Lifetime Profit

$1,190

Why LTV Matters

By paying $150 to acquire a customer, you are effectively buying $1,190 in future gross profit.

"For most SaaS companies, the benchmark is an LTV:CAC ratio of 3.0 or higher. If yours is lower, you should focus on reducing churn or increasing your pricing."

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